Chirag VariyaFreelance performance marketing: Meta & Google Ads for UAE clinics
Alongside enterprise account management, I run Meta and Google Ads directly for a small number of independent UAE clients, one at a time, full ownership from strategy to weekly optimization. Two verticals so far, aesthetics and mental health, both compliance-heavy, both proof that the same discipline behind the bank and government-entity work holds up on a small business budget too.
RDefine Aesthetic Clinic, Dubai
WhatsApp lead generation and Meta lead forms for high-value aesthetic treatments, from AED 249 flash offers up to AED 2,799 premium eye treatments. The UAE aesthetics industry average for a WhatsApp lead runs AED 80–150; every campaign below landed well under that.
| Campaign | Spend | Conversations | Cost / Lead | vs Industry Avg |
|---|---|---|---|---|
| Valentine's B1G1 Free | AED 107 | 28 | AED 3.82 | 96% below |
| Eid Gala Offer | AED 531 | 55 | AED 9.65 | 90% below |
| Eid Perfect Facial | AED 559 | 35 | AED 15.97 | 84% below |
| Rejuran Eye Treatment | AED 864 | 39 | AED 22.14 | 78% below |
Revenue result: 6 paying clients × AED 2,799 = AED 16,794 in booked treatment revenue from AED 863 in ad spend.
Ardens Medical Center, UAE
Lead generation for in-patient and telehealth services covering depression, PTSD, anxiety, addiction, burnout, and post-menopausal conditions. Mental health is one of the highest-CPL verticals in digital advertising, with a UAE benchmark of roughly 0.9% CTR and AED 100–200+ CPL.
| Campaign | Spend | Impressions | CTR | Leads | CPL / CPC |
|---|---|---|---|---|---|
| Mental Health Website Leads | AED 1,610 | 161,766 | 8.17% | N/A | AED 0.12 CPC |
| Addiction Website Leads | AED 1,626 | 212,131 | 5.75% | N/A | AED 0.13 CPC |
| Post-Menopausal Depression | AED 1,093 | 85,954 | 2.20% | 77 | AED 14.20 |
| In-Patient (Depression/PTSD) | AED 1,518 | 55,552 | 0.83% | 27 | AED 56.21 |
| Addiction Treatment | AED 1,537 | 126,603 | 0.48% | 22 | AED 69.89 |
| Workplace Stress Webinar | AED 2,254 | 328,462 | 0.71% | 46 | AED 48.99 |
Key insight: the Post-Menopausal Depression campaign landed 77 leads at AED 14.20 CPL against a AED 100–200 industry average, and the Workplace Stress Webinar reached 328K+ impressions at AED 6.86 CPM, about 70% below the UAE average.
The lesson that shaped how I scope freelance accounts now
Early into the Ardens/RDefine media plan rebuild, I assumed Google's LegitScript certification cleared addiction-related keywords in the UAE. It didn't, LegitScript's UAE coverage didn't extend to that category, and the campaigns got limited mid-flight. I rebuilt the plan around what policy actually allowed, not what I'd assumed. Now every new freelance client starts with a compliance and ad-policy audit for their specific vertical before a single dirham of budget moves, the same audit-first discipline I apply on enterprise accounts.
Taking a small number of new freelance clients
If you run a clinic, aesthetic practice, or healthcare service in the UAE and want someone who owns the account end-to-end rather than handing you off to a junior media buyer, get in touch.