National Bank of Fujairah: MIITE 2026, Abu Dhabi
NBF exhibited at Make It In The Emirates 2026 (ADNEC Centre, Abu Dhabi) and needed a social video push that would drive stand traffic and brand recall across a short event window, multiple creative directions, tested against each other in real time.
One event, one short window, multiple audiences to reach
MIITE draws an industrial and B2B audience alongside general banking prospects. The creative needed to work bilingually (EN + AR) and across formats, stand invitations, FX-rate offers, and general brand awareness, without diluting the core "Let's Connect" call to action.
Multi-asset creative strategy, tested across 5 placements
Built a multi-asset creative set, bilingual copy, consistent stand/booth branding (C4-77), and varied hooks (FX rates, "Let's Connect," industrial positioning), then ran all variants concurrently across 5 placements to see which combination of message and format actually drove views and engagement ahead of the event.
Up to 76.4K views on the top-performing variant
The spread between the top and bottom-performing variants (22.3K–76.4K views) gave a clear read on which hook and format to double down on for the next event cycle.