For Recruiters | Chirag Variya - Senior Marketing Manager - Full-Funnel Growth, Performance, SEO/GEO/AEO & AI Marketing Automation

Target Roles

Senior Marketing Manager Growth Marketing Lead Head of Performance Marketing Head of Digital Marketing Full-Funnel Marketing Manager 360 Marketing Leader Remote Marketing Manager

Current Role - CX Unicorn DMCC

Senior Marketing Manager - Full-Funnel Growth, Performance, SEO/GEO/AEO & AI Marketing Automation | Apr 2026 - Present | Dubai, UAE

Primary marketing point of contact for Payoneer across EMEA, LATAM, USA, and APAC - WhatsApp campaigns (RU/UK/ES/PT), email outreach, in-person account reviews
Directing enterprise marketing for Al Masraf Bank, National Bank of Fujairah (NBF), DAFZ (Dubai Airport Free Zone), and DIEZ (Dubai Integrated Economic Zones)
Directed bilingual (EN+AR) Google PMAX campaigns for Al Masraf Islamic Banking: 684 conversions at AED 14.15 avg CPA across 460.9K impressions (+144% conversion growth English audience, +58% Arabic)
Elevated DAFZ SEO visibility from 31.61% to 37.67% (+11.5%) within 8 weeks, growing keyword footprint to 36 in Top 3, 66 in Top 10, and 83 in Top 100; executed GEO strategy growing cited pages from 20 to 48 and unique AI user searches from 96 to 194
Leading end-to-end SEO, GEO, and AEO strategy for DIEZ, mirroring the DAFZ program: technical SEO, content architecture, and optimisation for AI-powered search (Google SGE, ChatGPT, Perplexity)
Running multi-platform paid search and paid social campaign reporting, bid strategy optimisation, and stakeholder management across Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads simultaneously
Delivered NBF MIITE 2026 campaign (Abu Dhabi event): multi-asset creative strategy generating 22.3K-76.4K views per creative variant across 5 story and feed placements
Self-built AI agent network (n8n, Gemini, Claude, OpenClaw) that auto-generates landing pages, installs GTM/Meta Pixel/CAPI tracking, and launches custom HTML lifecycle email campaigns

Previous Experience Highlights

Growth Marketing Manager

AQUA Developments - Dubai

Apr 2025 - Mar 2026

Owned end-to-end performance marketing strategy directing $90K/month across Google Ads and Meta Ads, targeting high-net-worth B2C investor audiences across GCC, UK, and US markets
Built and scaled full-funnel acquisition engine (Ads → Landing Pages → CRM → WhatsApp → Sales) generating 829+ qualified investor leads at AED 17 CPL, fuelling a multi-million-dollar sales pipeline
Drove 18% CPL reduction and 22% conversion lift through systematic A/B testing, audience refinement, creative iteration, and funnel optimisation
Implemented multi-touch attribution modelling and conversion tracking across Google, Meta, and CRM touchpoints to inform budget reallocation
Spearheaded international roadshow campaigns including the Harrods London investor showcase, building direct investor pipeline across UK and Europe
Directed SEO, content strategy, messaging architecture, and executive personal branding for VP and C-suite; managed agency and creative vendor relationships end-to-end

Digital Marketing Manager

Dubai Verse Cup - Dubai

Mar 2024 - Apr 2025

Owned multi-channel paid acquisition strategy across Google Ads and Meta Ads with full accountability for budget allocation, creative direction, and performance outcomes
Ran paid acquisition and retention campaigns for iGaming vertical clients under the Dubai Verse Cup Group, adapting compliance-aware creative and geo-targeted media strategy to regulated gaming audiences
Drove 10% CPC reduction and 15% engagement lift through structured creative A/B testing, audience segmentation, and bid strategy optimisation
Built GA4 and GTM dashboards enabling real-time performance decision-making and improved budget allocation efficiency across channels
Coordinated across creative, sales, and operations teams to align campaign messaging with business objectives and event timelines

Digital Marketing Lead - App Growth

Lamsa - UAE

Jan 2022 - Feb 2024

Led app growth strategy across multiple acquisition platforms, scaling installs by 18% through optimised CPI and CPS campaigns with full ownership of performance KPIs and budget
Managed in-app engagement channels - push notifications and in-app banners - alongside CRM-driven lifecycle campaigns, tracking activation, retention, and monetisation KPIs across the SaaS/EdTech product
Architected retargeting and re-engagement workflows improving user conversion rates and customer lifetime value across iOS and Android
Leveraged Firebase, GA4, and AppsFlyer for attribution modelling, enabling data-backed budget reallocation and channel mix optimisation
Partnered with product and analytics teams to align acquisition strategy with retention and monetisation roadmap; presented performance insights to senior leadership monthly

Digital Marketing Executive

Yogi Group - Dubai

Jan 2020 - Jan 2022

Led influencer marketing strategy for YoFixes, scaling monthly revenue from AED 10,000 to over AED 300,000 (30x growth) through creator partnerships and content strategy
Managed a multi-industry agency client portfolio spanning real estate (Yogi Real Estate), construction (Emirates Contracting Company), and luxury fashion (Vesimi)
Owned website development and WordPress build/management for Yogi Real Estate, alongside paid social, content, and eCommerce campaign strategy for Vesimi's premium fashion audience
Drove 25% increase in organic traffic through SEO strategy and content-led growth initiatives
Lifted engagement by 30% through remarketing campaigns, landing page optimisation, and funnel redesign
Built and ran outbound campaigns through Odoo and other internal CRMs across the agency's client portfolio
Managed vendor and agency relationships; coordinated across marketing, sales, and operations to support pipeline growth

Freelance Performance Marketing Results (Jun 2024 - Present)

RDEFINE Aesthetic Clinic: 1,947% ROAS (AED 16,794 revenue from AED 863 spend, 6 paying clients @ AED 2,799), AED 143 CAC vs AED 300-600 industry benchmark, AED 3.76 CPM (5-10x below UAE avg), WhatsApp CPL AED 3.82-22.14 (78-96% below industry avg)
Ardens Medical Center (Mental Health & Addiction): 8.17% CTR (9x Meta benchmark 0.9%), AED 0.12 CPC, AED 14.20 CPL vs AED 100-200+ avg (77 leads, AED 1,093 spend), AED 6.86 CPM (70% below UAE avg), 155K+ reach on awareness campaigns
Full-funnel ownership: creative strategy, audience architecture, campaign setup, budget pacing, performance reporting, and client communication across Meta Ads Manager and WhatsApp Business
Built and maintained creative testing frameworks that consistently beat vertical benchmarks across aesthetics and healthcare - two of the highest-CPL, most compliance-sensitive verticals in UAE digital advertising

Key Certifications

Google Ads Certified (Search, Display, Video) Meta Certified Digital Marketing Associate HubSpot Inbound Marketing Certified GA4 Certified Google AI Fundamentals Google Tag Manager Certified Meta CAPI Implementation

Contact & Availability

Email: [email protected]
Phone/WhatsApp: +971 56 711 4210
LinkedIn: linkedin.com/in/chiragvariya
Portfolio: chiragvariya.com
Location: Dubai, UAE (valid UAE residence visa)
Availability: Open to remote-first senior roles globally with overlapping US/EU/APAC time zones. Available for immediate interview.
Notice Period: Standard (negotiable)