Campaign Strategy
Every campaign starts with a structured approach — not guesswork. I build Meta Ads funnels across the full customer journey.
Awareness Campaigns
Top-of-funnel reach and video view campaigns designed to introduce your brand to cold audiences across Dubai and the wider MENA region. Optimised for CPM efficiency and share of voice.
Retargeting Funnels
Mid-to-bottom funnel campaigns targeting site visitors, video viewers, and engaged users. Dynamic product ads, catalog sales, and sequential messaging that moves people from consideration to conversion.
Conversion Objectives
Purchase, lead, and value optimisation campaigns aligned to your north-star metric. Full Meta Conversion API setup, server-side tracking, and audience signal refinement for accurate attribution.
Creative Direction
Creative is the single highest-leverage variable in Meta Ads. I produce multi-asset campaigns that stop scroll and drive action.
Multi-Asset Production
Static images, video ads, carousels, and collection ads — each optimised for placement. Every creative variant is built with platform best practices: text-safe zones, mobile-first framing, and hook-first copy.
Story / Feed / Reels
Placement-native creative that adapts to Instagram Stories, Facebook Feed, and Reels. Vertical-first video editing, sound-on optimisation, and aspect-ratio-compliant designs.
Case Study: NBF MIITE
For NBF MIITE, I produced 5 creative variants across Story and Feed placements. The campaign delivered 22.3K–76.4K views per creative at an average AED 0.02 CPC — one of the lowest cost-per-click benchmarks I've achieved in the MENA market. The multi-variant approach allowed Meta's delivery algorithm to find top performers within 72 hours.
Audience Targeting
Dubai's market is uniquely diverse. I layer targeting strategies that account for nationality clusters, behaviour patterns, and purchase intent.
Lookalike Audiences
Seed-based lookalikes built from pixel data, customer lists, and high-intent events. I test 1%, 1–3%, and 3–5% LALs to find the sweet spot between reach and relevance.
Custom Audiences
Website visitors (7/30/90-day windows), video engagement segments, lead form responders, and Instagram/Facebook page engagers. Layered exclusion logic prevents audience overlap and frequency waste.
MENA Demographics
Country-specific targeting across UAE, Saudi Arabia, Kuwait, Qatar, Oman, and Bahrain. Language-based segmentation (Arabic / English / Hindi / Urdu) for culturally relevant ad delivery. Income and interest layering for high-net-worth audiences.
Meta Ads Automation
I build autonomous advertising workflows using Meta's APIs — reducing manual tasks and letting campaigns self-optimise in real time.
MCP API Integration
Custom automation layer connected to the Meta Marketing API (v21+). Enables programmatic campaign creation, automated budget reallocation, and audience refresh schedules — all triggered by live performance thresholds.
Automated A/B Testing
Structured experiment campaigns that automatically test creative, audience, and placement variables. Results feed into campaign optimisation rules — no manual analysis needed. Winning variants are auto-scaled; losers are paused.
Performance Alerts
Real-time Slack / email alerts when CPA breaks budget, frequency exceeds 3.0, or CTR drops 20% below 7-day average. Automated pause rules prevent budget bleed during weekends or off-hours.
Frequently Asked Questions
How much do Meta Ads cost in Dubai?
CPC in Dubai typically ranges from AED 0.50–3.00 depending on industry. With proper optimisation, campaigns achieving AED 0.02 CPC are possible through lookalike audiences, automated bid management, and creative testing. Budgets start from AED 3,000/month for testing.
Which industries perform best on Meta Ads in the UAE?
E-commerce, real estate, luxury goods, hospitality, education, and professional services all perform well in the UAE. The key is audience segmentation — Dubai's diverse expat population means layered targeting by nationality, interest, and behaviour beats broad demographics every time.
Do you offer Meta Ads automation?
Yes. I build automated Meta Ads workflows using MCP API integration — including automated A/B testing, creative rotation, budget pacing, and real-time performance alerts. This reduces manual overhead and lets campaigns self-optimise around live data.
How long until I see results from Facebook Ads?
Initial data is visible within 48–72 hours. However, the learning phase typically runs 7–14 days before we see statistically significant results. By week 4, optimised campaigns usually hit stable CPA targets. For retargeting campaigns, results can appear as early as day 3.
Ready to scale with Meta Ads?
Let's build campaigns that convert — with creative that stops scroll and data that drives decisions.
Book a Free ConsultationNo retainer lock-in. Performance-driven. Dubai based.